The Content Wrangler

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You’re Not Just a Writer—You’re a Translator for the Machine Age
If you’re writing for people and the robots that serve them, this brief guide will help you stay visible, readable, and maybe even a little bit magical.
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Scott Abel
Why Your Customer Journey Map Might Be Leading You Straight Into a Ditch
Customer journey maps look great in theory—until they derail like a caffeine-fueled raccoon drew them. Here's what goes wrong (and how content folks can…
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Scott Abel
Upcoming Webinars:
This summer we've got a series of free, one-hour web presentations and talk shows of importance to technical documentation pros

May 2025

Content: The Unsung Hero of the Customer Experience Opera
It's time for CX leaders to recognize that content powers customer experience
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Scott Abel
Why Content Marketers Should Tap Into The Power Of Self-Service Documentation
They're doing half your job already. And they're doing it well.
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Scott Abel
Why Technical Writers Should Care About the Model Context Protocol (MCP)
Find out why making your DITA XML content AI-friendly and leveling up your skills is essential to future success
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Scott Abel
Why You Shouldn't Hide Customer Support Contact Options
Hiding support contact options frustrates consumers, erodes loyalty, and makes them more likely to switch to competitors
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Scott Abel
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A Universal Truth About Content (And The Graphs That Might Save It)
A summary of Michael Iantosca’s vision for a graph-based universal Component Content Management System
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Scott Abel
Why Your Docs-as-Code Toolchain Is Holding You Back (And How To Fix It Before You Scale)
Before you scale, it's time to ask—are you building a future-ready foundation or taping together a system already groaning under pressure?
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Scott Abel
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April 2025

How "Vegetative Electron Microscopy" Ended Up In Our AI—And What We Can Learn From It
Somewhere between a botched translation, a sloppy scan job, and the boundless optimism of artificial intelligence, a new scientific term was born…
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Scott Abel
Upcoming Webinars
Free, educational webinars to enhance your technical documentation and content strategy and knowledge
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Scott Abel
Why Chasing Website Traffic in 2025 Is Like Collecting Beanie Babies in 1999
By someone who once believed Google Analytics could fix his life
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Scott Abel
© 2025 Scott Abel
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