The Content Wrangler

Founded by Scott Abel in 2003, The Content Wrangler is a digital media company that exists to help organizations adopt the tools, technologies, and techniques they need to connect content to customers. Our flagship web property, TheContentWrangler.com, covers the people, methods, standards, ideas and trends that matter in the content industry today.

What we cover

We focus coverage on advanced content and information management topics including: content operations, content production, content management, content optimization, content engineering, content strategy, content transformation, content marketing, cognitive computing, machine learning, artificial intelligence, and more.

Who we serve

Our content aims to serve the needs of information developers, technical communicators, and other content pros working to produce helpful content and impactful customer experiences.

What we do

  • Publish content — We publish content to help organizations solve nearly any content challenge — from single-source publishing to global intelligent content strategy, and beyond. We produce an informative series of content strategy books in our partnership with XML Press and conduct sponsored industry research studies.

  • Host events — We host virtual and in-person content-focused events, including the Information Development World and Technical Documentation RoundUp conferences (both on hiatus since 2022). We produce over 100 free topic-based educational webinars annually, serving the educational needs of over 67,000 subscribers. Our recorded webinars archive contains of over 36,000 hours of free video content (600+ shows).

  • Advocate — Through persuasive presentations, case studies, and real-world examples, we work to establish content as a cornerstone in delivering exceptional customer experiences. We showcase the tangible benefits that investing in content and its proper management can provide, from increased customer satisfaction to cost-efficiency. We often find ourselves tackling the overlooked, but incredibly vital subject of technical documentation, arguing that it can dramatically improve user experience, if designed thoughtfully.

  • Connect — And, we match organizations with experts who specialize in solving specific content conundrums. Request a complimentary 30-minute consultation to discuss your content challenges.

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Articles, interviews, event announcements, and other information to help content professionals stay up-to-date on industry trends, methods, standards, tools, and best practices.

People

Scott Abel is a Content Strategy Evangelist at Heretto, CEO of The Content Wrangler, and an expert in technical communication management. He hosts webinars, writes for industry pubs, authors books, mentors students, and speaks at events globally.