Dominik Wever, founder of Promptitude and Emerse, says there’s a major gap between how much companies talk about using AI and how much they actually use it. Many medium-sized and enterprise organizations want AI in their workflows, but most still don’t have it meaningfully integrated.
To explain the current moment, he uses a familiar analogy: debates from school about whether calculators were allowed in math exams.
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Early on, calculators were considered “cheating,” but eventually people recognized them as tools that speed up certain tasks—not replacements for human reasoning. He says generative AI sits in the exact same category. It’s a tool, not a mind. It’s great for speeding things up, especially when summarizing large amounts of existing content, but it’s not capable of producing high-quality, original content rooted in a company’s mission, brand, or strategy.
He emphasizes that real value comes from an atomic approach: breaking work into small, structured pieces that AI can remix, reuse, and scale. Asking ChatGPT to “write a help article from scratch” ignores how enterprise content actually works. AI performs best when it’s trained and prompted with small, well-governed content components—not when it’s asked to invent whole deliverables out of thin air.
Dominik closes by noting that AI will evolve over the next couple of decades, but based on real enterprise projects today, we are nowhere near AI replacing the strategic, creative, or reasoning work humans do. Right now, it’s a powerful assistant—not an author. 🤠
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The plan includes:
Up to 5 users
50 prompts (to build/test various use cases)
2,500 generations (to use the prompts), and
100,000 words of content (to personalize)
To claim this offer: Sign up for the Promptitude Free Plan and then upgrade to the SaaS plan. Enter the promotional code TCW2 on the checkout page.
