The Content Wrangler

The Content Wrangler

Artifical Intelligence

You’re Not Just a Writer—You’re a Translator for the Machine Age

If you’re writing for people and the robots that serve them, this brief guide will help you stay visible, readable, and maybe even a little bit magical.

Scott Abel's avatar
Scott Abel
Jun 17, 2025
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In the past, we wrote for people—real, living, blinking humans who clicked, skimmed, and sometimes said thanks (usually when something broke). But now? Now we're writing for a split audience: the human on one side and a tireless army of robots on the other. These bots don't sleep, they don't eat, and they don't appreciate your clever pun in paragraph three.

So what's a technical writer to do when your job description quietly expands to include "AI whisperer" and "SEO sorcerer"? This post is your survival guide.

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