In this short clip, Dominik Wever (CEO and founder of Emerse.ai; founder of Promptitude) makes a point tech writers need to hear before someone in leadership falls in love with a talking avatar without understanding what’s needed to make them work well.
Virtual humans don’t understand our products. They don’t apply sound judgment. They don’t magically clean up our vague, inconsistent, or poorly governed docs. They simply turn our content into answers and deliver those answers with a face, a voice, and far more confidence than your source material may deserve.
That’s the real issue.
The interface may look polished, but the underlying system is still drawing from whatever content you gave it. If your docs are messy, contradictory, or imprecise, the virtual human won’t fix that. It’ll perform it.
For tech writers, that means our jobs are changing in important ways. We’re no longer writing only for people who read what we write. We’re increasingly writing for systems that retrieve, assemble, and speak on our behalf. And those systems don’t handle ambiguity with the grace of a seasoned support rep. They just answer and keep moving.
Watch the clip. Then ask yourself a blunt question: if your docs started talking today, would you trust what they’d say? 🤠
If you’re interested in learning about conversational interfaces, stop by the Emerse.ai website and explore how it works and check out their virtual training library.
