Why Tech Writers Should Be the Business Case Cheerleaders for Content Projects

How to lead change without needing a fancy new title

Let’s be honest: most content improvement projects begin not with a bang but with a passive-aggressive comment in a Zoom chat.

We see the chaos. We see the ancient templates that haven’t been updated since Windows Vista. The publishing process that requires a prayer, a goat sacrifice, and five rounds of manual PDF tweaking. And we think: this is a disaster.

Image: ChatGPT

And yet, we smile. We nod. We click “resolve comment” and move on. Because advocating for change? That sounds exhausting. And vaguely like project management.

Here’s the truth we need to face: we’re the best people to make the business case for fixing this mess.

We know the problem. We live it. And we can connect the dots between “this doc is a hot mess” and “this is costing us real money.”