What Are Frequently Asked Questions?
What Are Frequently Asked Questions?
Despite their name, FAQs often mislead by listing common questions without ranking their frequency
FAQs is an acronym for Frequently Asked Questions, typically a collection of supposedly commonly asked questions about a particular topic, product, or service, along with their corresponding answers. FAQ is a misnomer because the questions listed are not usually ranked or chosen based on their frequency of being asked.
What Value Do FAQs Provide?
FAQs provide quick and accessible information to users, often addressing common concerns and inquiries without additional support. They help improve user experience, reduce support workload, and ensure consistent information dissemination.
Can FAQs Drive Website Traffic?
Yes and no.
Yes, FAQs can hypothetically help drive traffic to a website, especially when the question and answer pairs are marked up with FAQ schema from Schema.org.
For instance, Google's rich snippets, which can be generated from FAQ schema, often appear at the top of search results, increasing the likelihood of clicks. But not always.
As Barry Schwartz notes in SearchEngineLand, “Rich results generally lead to a higher click-through rate from the Google search results snippet to the publisher’s site, but not always. In this case, if the searcher gets his or her answer from the FAQ rich result, they may not end up clicking over to your site.”
Related: Featured Snippets Steal Significant Traffic From The Top Organic Result