Are you trying to scale self-service content without sacrificing accuracy, consistency, or customer experience? If so, you should know that you’re not alone. Self-service is the front door to many customer relationships, but you have to get the content part right, or you risk frustrating (or worse, losing) customers.
Join Chris Carroll of Markup AI and me (Scott Abel, The Content Wrangler) for our upcoming webinar:
Best Practices for Optimizing Self-Service Technical Content.
Date and time: Thursday, October 1st @ 12 PM ET | 9 AM PT | 6PM CET
In this 60-minute session, I will share research gathered by Heretto from more than 700 professionals as part of their State of Customer Self-Service survey. I’ll cover how self-service content ownership is scattered across a variety of teams and why that fragmentation creates content quality drift.
Chris will define what “quality” actually means for self-service technical content. This includes six specific, checkable requirements. He’ll show where that standard needs to live in the workflow to hold up at scale and provide a short product demonstration.
You’ll learn to:
✅ Understand who actually owns self-service content
✅ Identify what quality looks like
✅ Move quality control from review time to authoring time
✅ Hold SME, contractor, legacy, and AI-assisted content to the same standard without adding review headcount