Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap

"Practical, generous, and filled with wisdom, this book can unlock your path to becoming trusted" — Seth Godin

“Compassionate experience design sits squarely at the intersection of vulnerability, candor, and humility, and Trustworthy deftly delivers the roadmap to get you there.”
—Kara DeFrias, Director of Experience Design, Obama White House

In “Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap”content strategy specialist Margot Bloomstein provides practical strategies to assist your brand in recapturing trust, respect, and customer loyalty. Through an actionable framework she shares in the book, you’ll discover how to emphasize voice, volume, and vulnerability to cultivate trust through visual content, editorial approaches, storytelling, retail design, and other approaches.

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