Content Personalization in 2024 and Beyond

Kevin Nichols demystifies current and emerging trends in the content world and predicts how they will impact personalized content experiences

What latest digital, content, and customer experience trends are impacting brands today? Among these, which trends specifically relate to or involve personalization?

In this session, Kevin P. Nichols, known as 'The Personalization Wrangler,' will discuss trends in the content world (both current and emerging). He will also forecast their effects on personalization throughout 2024.

Nichols will share his views on the latest research, insights, and findings from top analyst firms as well as indexes such as Havas, Edelman and more.

In this presentation, you will discover:

• What to expect in 2024 and beyond

• Trends in AI, customer data platforms, automation, and dynamic content

• Issues impacting privacy and data protection concerns