Content Audits And Inventories: A Handbook For Content Analysis

The second edition of this helpful handbook is now available

If you're interested in content strategy, you'll be excited to hear that Paula Land, a seasoned content strategist, has released the second edition of her super helpful book, Content Audits and Inventories: A Handbook for Content Analysis.

This updated version — part of The Content Wrangler Content Strategy Series from XML Press — dives deeper into the strategic aspects of content audits, with expanded chapters on planning, making a business case, getting organizational buy-in, teamwork, audit criteria, and more.

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What's new in the second edition?

Paula has added chapters on auditing social media channels, apps, brand messaging, content structure, and accessibility. You'll also find case studies from industry pros sharing their experiences and results.

A successful content strategy starts with assessing all your content assets. That's where this practical, tactic-packed handbook comes in! It guides you through developing a comprehensive content inventory, laying the groundwork for a winning audit.

Photo Andrew Stutesman on Unsplash

You'll learn tactics for auditing content quality, performance, global considerations, and legal/regulatory issues. You'll discover how to incorporate audits and inventories on an ongoing basis, a sound practice that supports content governance. And you’ll learn about the role of competitive audits and inventories and how to incorporate personas.

Are you worried about presenting audit results?

Paula shares tips on effectively communicating your findings to stakeholders.

Order your copy today.