Discover the hidden engines behind your content’s discoverability and learn why even the best-crafted resources fall short if users cannot find them. Most organizations pour effort into creating valuable content but overlook the critical role of search—and traditional keyword-based systems often leave users stranded when they don’t know exactly what to ask for.

April 07, 2026, join Suraj Desai, Lead Data Scientist at Digg, as he demystifies how modern AI-powered content retrieval works. You’ll gain a clear understanding of semantic search, embeddings, and hybrid architectures — explained in plain language with no jargon or technical prerequisites required.

Drawing from real-world experience building large-scale discovery systems, Suraj will show you how these tools connect people to the right information at the right moment.

You’ll walk away knowing how to evaluate whether your current search is helping or hindering your content strategy, practical ways to structure and tag your content so AI can surface it effectively, and see concrete metrics showing how improved search reduces support costs and boosts customer satisfaction.

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Can’t make it? 🙀

Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you. This educational web presentation is brought to you by The Content Wrangler and The LavaCon Conference on Content Strategy and Technical Documentation Management and is sponsored by Heretto, a powerful component content management (CCMS) platform to deploy help and API docs in a single portal designed to delight your customers.

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Gay will share updates on recent and upcoming legislation and what they mean for organizations trying to avoid costly violations. You’ll also gain practical insights into industry-specific compliance challenges and how to prepare—whether you work in manufacturing, healthcare, agriculture, or beyond.

Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you.

What latest digital, content, and customer experience trends are impacting brands today? Among these, which trends specifically relate to or involve personalization?

In this session, Kevin P. Nichols, known as 'The Personalization Wrangler,' will discuss trends in the content world (both current and emerging). He will also forecast their effects on personalization throughout 2024.

Nichols will share his views on the latest research, insights, and findings from top analyst firms as well as indexes such as Havas, Edelman and more.

In this presentation, you will discover:

• What to expect in 2024 and beyond

• Trends in AI, customer data platforms, automation, and dynamic content

• Issues impacting privacy and data protection concerns

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In this free, 60-minute web presentation, Al Hahn, Executive Director of the Association of Support Professionals, delves into the evolving landscape of customer support — especially the dynamic between self-service and traditional support methods in a world increasingly driven by instant, on-demand solutions.

Hahn will discuss how the rise of self-service, fueled by the 'Amazon and Google effect', is reshaping customer expectations, even in the B2B sector. He'll address the common misconception that B2B organizations are immune to these shifting trends and highlight the critical importance of adapting to these changes.

However, it's not all about self-service.

Hahn will also delve into the complexities that necessitate expert human intervention, examining the role of skilled support professionals in an era where Large Language Models (LLM) and generative artificial intelligence (AI) are on the rise. He'll offer a realistic perspective on the integration of AI in customer support, discussing the challenges, timelines, and the need for expert guidance in navigating this transition.

Hahn will highlight the growing dominance of self-service in customer support interactions, urging companies to invest wisely in their digital support infrastructure and teams. He'll also recommend leveraging insights from ASP's annual reports on support trends and benchmarks to stay ahead in delivering state-of-the-art digital support experiences.

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Pharmaceutical companies around the world are working to “go omnichannel.” Medical Affairs, MedInfo, Commercial, Marketing, Regulatory, and SciComm teams are developing advanced information production capabilities that can help them improve efficiencies, outcomes, and audience experiences.

Attend this online event to discover where and how pharmaceutical companies are adopting omnichannel solutions, including modular (aka LEGO-like) content and data integration. Join us to explore the future of omnichannel for the pharmaceutical industry and to learn what a remarkable omnichannel solution looks like.

This session will draw upon case studies from Eli Lilly, Sanofi, Roche, 3M Life Sciences, and more to outline proven strategies and tactics to help teams across pharma organizations move towards omnichannel.

Expect to learn:

• How pharmaceutical brands can begin their journey toward omnichannel

• How different areas within pharmaceutical enterprises can benefit from shared methodologies and technologies — even if they involve very different audiences and processes

• What different pharmaceutical teams like Medical Affairs, Medical Information, Commercial, and Systems/Infrastructure can anticipate from an omnichannel approach

This webinar is brought to you by The Content Wrangler and is sponsored by Urbina Consulting.

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