<![CDATA[The Content Wrangler: Personalization]]>https://www.thecontentwrangler.com/s/personalizationhttps://substackcdn.com/image/fetch/$s_!7Y1e!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ff3a0e8-b99d-4e0d-a32a-5c6739205086_110x110.pngThe Content Wrangler: Personalizationhttps://www.thecontentwrangler.com/s/personalizationSubstackWed, 29 Apr 2026 22:06:04 GMT<![CDATA[Content Audits And Inventories: A Handbook For Content Analysis]]>https://www.thecontentwrangler.com/p/content-audits-and-inventories-ahttps://www.thecontentwrangler.com/p/content-audits-and-inventories-aTue, 01 Aug 2023 19:30:52 GMTIf you're interested in content strategy, you'll be excited to hear that Paula Land, a seasoned content strategist, has released the second edition of her super helpful book, Content Audits and Inventories: A Handbook for Content Analysis.

This updated version — part of The Content Wrangler Content Strategy Series from XML Press — dives deeper into the strategic aspects of content audits, with expanded chapters on planning, making a business case, getting organizational buy-in, teamwork, audit criteria, and more.

Photo Campaign Creators on Unsplash

What's new in the second edition?

Paula has added chapters on auditing social media channels, apps, brand messaging, content structure, and accessibility. You'll also find case studies from industry pros sharing their experiences and results.

A successful content strategy starts with assessing all your content assets. That's where this practical, tactic-packed handbook comes in! It guides you through developing a comprehensive content inventory, laying the groundwork for a winning audit.

Photo Andrew Stutesman on Unsplash

You'll learn tactics for auditing content quality, performance, global considerations, and legal/regulatory issues. You'll discover how to incorporate audits and inventories on an ongoing basis, a sound practice that supports content governance. And you’ll learn about the role of competitive audits and inventories and how to incorporate personas.

Are you worried about presenting audit results?

Paula shares tips on effectively communicating your findings to stakeholders.

Order your copy today.

]]><![CDATA[[Webinar] Auditing Content For Personalization Readiness]]>https://www.thecontentwrangler.com/p/auditing-content-for-personalizationhttps://www.thecontentwrangler.com/p/auditing-content-for-personalizationSun, 07 May 2023 15:44:35 GMTOne of the biggest challenges businesses face with personalization is the content to support their strategy. But how do you know if you have enough content or the right content?

It starts by understanding your content and what that content can do for you. One of the best ways to understand your content is to conduct an audit to assess its readiness to support your personalization strategy.

On this upcoming episode of "Let's Talk Personalization" host Kevin P. Nichols chats with Paula Land, a foremost authority on content inventories and audits and the author of "Content Audits and Inventories: A Handbook for Content Analysis," about how a content audit for personalization can help you succeed.

During the discussion, you can expect to learn the following:

  • How to audit your content for personalization

  • What types of questions should you ask in your audit

  • How can a content audit improve existing personalization efforts

Can't make it? Register, and we'll send you a link to watch a recording when convenient.

"Let's Talk Personalization" is brought to you by The Content Wrangler and AvenueCX and sponsored by Heretto, the #ContentOps platform for product, reference, and knowledge content.

]]>