Why Content Should Be Part of Your Design System

An interesting discussion with Christine Clifton-Thornton, about the role of content in a design system. Clifton-Thornton leads the global design system team at automated tax compliance software provider, Avalara. She has more than 10 years of experience in business management and the design, development, and production of interactive content. In this episode of The Content Advantage, we'll talk to Clifton-Thornton about how the Skylab design system helps Avalara minimize redundant problem-solving and provides consistency, helping to build trust with the people who use the company's products and services. We'll take a look at Skylab and discuss the ready-to-use solutions and guidelines it provides Avalara content teams that help them to unify design and language across all customer touch points and experiences — from campaign marketing to Avalara.com to products and beyond. Viewers should expect to learn about the Skylab design system, learn why it's a good idea to include content in any design system, and find out what lessons Clifton-Thornton and the team have learned while building this impressive repository for experiences, standards, practices, and content that showcase the voice of the company.