User Testing and Content Design

Join us for a discussion with digital user experience researcher Karen Bachmann, of Regions Bank, about the importance of informing content design decisions with user testing data. We'll discuss different user testing strategies, approaches, and tactics, and we'll talk about the role usability testing plays in the development of successful content design efforts. Bachmann helps companies build trust and engagement with the people they serve. Using research to understand who users are, what they need to accomplish, and how they expect to accomplish it, she helps teams understand what products and services align with real users' needs and how to ensure those developed provide satisfying experiences across all interactions a customer has with the company. The Content Advantage is brought to you by The Content Wrangler and sponsored by Zoomin Software.