Preparing Personalized Video In A Multi-Experience World

The demand for personalized content in web and video continues to increase, which means that production needs to change, too. Content is undergoing a transformation from static to dynamic. Businesses need to create easily updatable content designed for individual audiences.  In this recorded presentation, Leslie Farinella, Chief Strategy Officer at Xyleme, for a discussion about the future of content and how to prepare for personalization in a multi-experience world.  You will learn:

1. What’s driving the content transformation? What’s the future of content?
2. What building content for a personalized / multi-experience world looks like
3. What’s the next step? What can you do today to prepare?

Brought to you by The Content Wrangler and sponsored by Videate, software that automates the production of software documentation videos making it fast and cost-effective, even if you release new software every day.