Personalized vs Personal Content

As personalized content continues to become the standard for brands, an understanding of content operations is not only helpful but vital. The complexity of enterprise-size organizations requires diverse teams with specialized backgrounds to cooperate seamlessly. This introduces the necessity for a grasp on content ops. However, while many see using an internal agency model for their content processes as a legitimate strategy, it is doomed to fail. This model ignores the necessity and benefits for various departments to work with one another to make pieces of content as successful as possible.   

Join Kevin Nichols, The Personalization Wrangler, for a chat with Robert Rose, Founder and Chief Troublemaker of The Content Advisory, who advocates ditching the internal agency model for the integrated model of content strategy. Robert will explain the benefits of bringing varying teams into the content process, even if their duties are not explicitly related to content. He will also outline how to get this done while also delineating which internal metrics can gauge the effectiveness of content before it is published.

* Featured image source: UXPlanet