Context, Content, and Product Sales

Join us for a conversation with Michael Smith, CEO at Zea, to explore if original euipment manufacturers should measure technical content by revenue KPIs. In the era of content marketing, customer support teams are already producing high-quality after-sales content that ranks highly on Google. What if we stopped looking at after-sales as a cost center, and started aligning activities to deliver more value to the customers while driving sales of spare parts and service? We’re looking to seed an open discussion about the pros and cons of measuring after-sales content with revenue KPIs that are typically tied to sales and marketing activities.   

The Content Advantage is brought to you by The Content Wrangler and sponsored Zoomin Software.