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Tue, Oct 04



Breaking Free From Traditional Technical Documentation

Fabrice Lacroix and Val Swisher discuss the feasibility of personalizing technical content at scale.

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Breaking Free From Traditional Technical Documentation

Time & Location

Oct 04, 2022, 8:00 AM – 9:00 AM PDT


About the event

To meet your users where they expect you to be, you must deliver the right content, to the right person, on the right device, at the right time. Simply put, customers are looking for a personalized content experience.

For this to happen you must change the way you “do” documentation. This is what Val Swisher, CEO of Content Rules, covers in her book, The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivery Personalized Experiences at Scale. But how do these concepts apply to tech docs? Is it possible? 

In this webinar, Fabrice Lacroix, founder of Fluid Topics will go head-to-head with Val to challenge them. In this lively conversation, the two will go beyond delivery to explore the feasibility and best approaches.

This web discussion is brought to you by The Content Wrangler and sponsored by Fluid Topics.

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