Activating Data to Deliver Personalized Experiences

With personalization being so ubiquitous nowadays, any firm that isn't personalizing its content is falling behind its competition. This process of personalization must consider the diverse backgrounds of a company's consumers and their various demographics. When this data is considered, personalized experiences reach their full potential. Join Kevin Nichols, The Personalization Wrangler, as he sits down with his special guest Jill Grozalsky Roberson, Director of DX Product Marketing & Evangelism at Sitecore. They will discuss how to put data into action for personalization, use data to identify audience segments, and measure engagement and personalization impact. Jill also explains how to remove the content bottleneck to power personalization, as well as how to improve customer experience with personalization. "Let's Talk Personalization" is brought to you by The Content Wrangler and is sponsored by Avenue CX.