Privacy Statement

The Content Wrangler, Inc. is a new media consulting firm, and publisher of TheContentWrangler.com, a popular online resource for business communicators and others interested in managing content as a business asset.

This privacy policy applies to our flagship publication, TheContentWrangler.com.

Overall privacy statement

We take your privacy seriously. Because we gather certain types of information about our users, we want to help you understand the terms and conditions surrounding the collection and use of that information. This privacy statement discloses the types of information we gather, how we use it, and how contact us.

What information does The Content Wrangler collect?

Our primary goal in collecting personal information is to provide you with the best and most useful content and services. Several of the services and features that we offer on our sites require you to provide us with information as a condition of usage. These include access to subscription-only content, the ability to post comments or other content, participation in drawings or contests, subscriptions to email newsletters, and invitations to webinars and other events.

We collect personally identifiable information, such as your name, email address, postal address, phone number, and mobile number when you provide it to us. From time to time, we may also collect other sensitive information such as your job title, gender, username and password. We may also receive information about you from other sources and add it to the information you provided to us.

Once you register with one of our The Content Wrangler sites you are no longer anonymous to us.

What is The Content Wrangler’ practice regarding cookies?

Your Internet browser has a feature called cookies, which stores small amounts of data on your computer about your visit to any of our sites. You do not need to have cookies turned on to visit most of our sites, although active participation in certain areas of our sites may require cookies. Cookies alone tell us nothing about who you are unless you specifically give us personally identifiable information, in which case we use the information to enhance your services in the ways described below. By adjusting your settings on your browser, you may elect not to allow cookies to be collected.

We also use technologies that allow us to track general user-traffic patterns. We also automatically receive and record information from our servers and from your browser, including your IP address, the time of your visit to pages on our site, and information about pages you visited. Unless you have registered for one of our products or services, the information we gather through the use of tracking technologies cannot be matched with any personally identifiable information about you.

We use cookies and tracking technologies in a variety of ways, including:

  1. Keeping count of return visits to our site or our advertisers’ or partners’ sites;
  2. Accumulating and reporting anonymous, aggregate (data collected in mass), statistical information on site and advertisement usage;
  3. Determining which features our overall user population likes best;
  4. Displaying the most appropriate advertising or content based on your interests.

We allow other companies that are presenting advertisements on our sites and, sometimes, in our newsletters to use tracking technology on your computer. We do not give any personally identifiable information to them as part of this relationship. Unless you visit the website of these companies and provide them with personally identifiable information about yourself, these tracking technologies tell those advertisers nothing about who you are. Our advertisers’ use of tracking technology is subject to their own privacy policies.

How does The Content Wrangler use the information?

We use the information we gather for four general purposes:

  1. To customize the advertising and the content you see;
  2. To enhance the user experience in our network of sites. We use tracking information to determine how well each page performs overall based on aggregate user demographics and traffic patterns to those pages. This helps us continue to build a better service for you;
  3. To fulfill your requests for certain products and services, such as sending out electronic newsletters;
  4. To send you information you agreed to receive about topics we think will be of interest to you.

How does The Content Wrangler share the information?

Personally identifiable information

We will make your personally identifiable information available to other companies or people when:

  1. We hire third-party vendors to provide specialized services such as email message deployment; suppression, merge and de-duplication services; and special products or services that you have requested. These companies are only allowed to use the information in order to help us fulfill our services to you. We do not provide your information to these companies for their own, permanent use.
  2. You are the winner of a contest or a sweepstakes that is co-sponsored with a third party and that third party needs your information in order to manage the prize fulfillment process.
  3. When required by law, such as when we respond to subpoenas, court orders, or legal process.
  4. We believe that your actions violate applicable laws, The Content Wrangler’ Terms of Use, or any usage guidelines for specific products or services, or threaten the rights, property, or safety of our company, our users, or others.

Aggregate information

We aggregate personally identifiable information and disclose such information in a non-personally identifiable manner to advertisers and other third parties for marketing, promotional, and other purposes. We do not disclose to these entities any information that could be used to identify you personally.

What are my options?

Users who would rather not provide any of the user data requested by our registration process do not need to register with us. You can still view much of the content and use many of the services offered by our sites without registering.

We also give users the following options:

  1. Opting not to receive our electronic newsletters or those of third parties when registering. Users who opt in may remove themselves from mailing lists at any time through the subscription-management pages or by following the instructions at the end of the e-mail they received from us;
  2. Opting not to provide certain personal information when registering for a site, provided, however, that you may not be able to use some of our products or services without providing us with certain information.

How will I know if the privacy policy is changed?

Any modifications to our privacy practices will be reflected first within this area of our network of websites. If there is a material change in our privacy practices, we will indicate on our sites that our privacy practices have changed and provide a link to the new privacy statement. If we are going to be using the information collected from users in a manner materially different from that stated at the time of collection, we will send affected users written notice of the change by e-mail.

Questions, Comments

Questions regarding this privacy statement or any other aspects of our network of websites should be sent to our corporate offices at 6149 N. Guilford Avenue, Indianapolis, IN 46220. We read every message submitted and try to reply promptly to every one. We may also file your comments to improve the site, or review and discard the information.

Effective date: September 12, 2007