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Thought you might be interested in this article: “Participation Inequality” Is Here To Stay Says Nielsen If you’re in charge of overseeing an online community and are frustrated because you cannot get more folks to participate, get over it! That’s just the way things are. It’s not your fault. In fact, it’s the very nature of communities, online or not. “90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action,” writes international usability superstar Jakob Nielsen in Participation Inequality: Encouraging More Users to Contribute. “On any given user-participation site, you almost always hear from the same 1% of users, who almost certainly differ from the 90% you never hear from.” How do you overcome “participation inequality”? You don’t, says Nielsen. Recognize that… Read the rest: http://www.thecontentwrangler.com/article/928/

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