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Thought you might be interested in this article: IKEA Improved Search? Not So Fast! A recent article in Line56 gave kudos to retailer IKEA for the company’s actions to improve its website search function. Previously, Line56 wrote: “Some weeks ago, Line56 called attention to a serious flaw in retailer IKEA’s online search process. At that time, searches were pegged to internal product names rather than situated within natural-language taxonomies. Thus, a search for “sofa” would pull up IKEA products in the “Soda” kitchenware family rather than actual sofas. The company has addressed this issue. Today, a search for “sofa” pulled up actual sofas and related accessories on the IKEA website. Kudos to the company for recognizing and correcting this problem.” Image: Ikea Not so fast! Let’s hold those kudos for a moment. While I… Read the rest: http://www.thecontentwrangler.com/article/368/

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