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Message: Thought you might be interested in this article: Real World Content Challenge: Hargreaves Hams Labeling Prank A 2005 survey of technical writers conducted by TheContentWrangler.com found “getting content approved prior to publication” was a content workflow problem for 66% of survey respondents. Results from the same survey revealed related content management workflow problems including “preventing inaccurate content from being published” (67%) and “skipping steps in content creation and publishing workflow in order to meet deadlines” (65%). If these results are indiciative of the content problems being faced by many organizations, then it’s no surprise that Manchester UK meat manufacturer, H R Hargreaves & Sons, failed to prevent the ingredients label on its “premium” ham product from being tampered with by an employee. Unfortunately for Hargreaves, an employee was able to inappropriately alter the “ingredients list” that… Read the rest: http://www.thecontentwrangler.com/article/365/
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