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Thought you might be interested in this article: Thinking Outside the (Tech Docs) Box: Structured Authoring as Competitive Advantage By Jake Sorofman, JustSystems From Cost Center to Value Generator There was a time when technical writing was seen as a cost center—a necessary function, but hardly a key lever for competitive advantage. This is quickly changing as globalization and hyper-competition put customers in control and organizations scramble for new and different ways to strengthen relationships. Today’s customers are the beneficiaries of virtually unlimited choice, with growing expectations for cost, quality and service. In an age of globalization and hyper-competition, the only remaining sustainable advantage comes from the customer relationship itself—specifically, the two-way conversation occurring with customers around the world and around the clock. This conversation is how relationships are formed and how they’re strengthened over time. Each and every… Read the rest: http://www.thecontentwrangler.com/article/1780/

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