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Thought you might be interested in this article: Gian Fulgoni Takes The Gambles Out of the Numbers Game Gian Fulgoni, Executive Chairman and Co-founder of comScore, Inc., likes to quote Henry Ford when he was asked whether he listened to customers when he created the automobile. Ford’s reply was that had he listened to customers, he would have built a fast horse; the automobile was the result of innovation. Fulgoni is very much, like Ford, an innovator. When he and his partner, Magid Abraham, launched comScore as an organization that would gather digital marketing intelligence from internet statistics, he was very clear about not listening to popular wisdom about what was to be measured. The traditional measurement of counting number of clicks or number of visitors to a page was immediately apparent to Fulgoni as a false measure… Read the rest: http://www.thecontentwrangler.com/article/1777/

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