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Thought you might be interested in this article: Content Marketers: Do You Have a Voice? By Ian Alexander, Vice President, Eat Media Information without voice is like content without design. Unless someone is dying to read about what you are writing, you have to grab them with your voice/personality. And because many of the articles in the content marketing space are saying very similar things, making your voice (and the voice you give your clients) stand out is one of your biggest tools. Use it. The way I see it, there are five flavors of writers in today’s content marketing world. Dry Toast – All information, no voice This corporate collateral is typically produced by smart people who know all the right marketing formulas and can juggle terms like the “integration of marketing channels” with… Read the rest: http://www.thecontentwrangler.com/article/1721/

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