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Thought you might be interested in this article: Variable Data Printing - Delivering Personalized Marketing Campaigns That Work By Scott Abel, The Content Wrangler It’s no mystery. Most marketing campaigns suck. They use old-school methods with new technologies and don’t deliver the results they should. Most often, campaigns fail to perform as well as they should because most marketing folks don’t have the tools they need to properly segment and deliver personalized marketing messages. Nor do they have the time nor resources to create and manage such campaigns efficiently. That is, until now. To help marketing professionals accomplish their goals, we’re offering a new service called VDP Complete, a proprietary methodology and technology which combines direct mail and personalized web pages into a complete prospecting program that outperforms traditional marketing approaches. The program is based entirely on the… Read the rest: http://www.thecontentwrangler.com/article/1641/

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