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Thought you might be interested in this article: Too Many Words By Don DePalma, Common Sense Advisory, special to The Content Wrangler When describing their products or unique selling proposition, many companies invert the old adage that a picture is worth a thousand words. They subject readers to a numbing deluge of text on websites, in printed collateral, online help systems, knowledge bases, technical user guides, and training materials. This logorrhea (excessive flow of words) has caught the attention of executives who see an ever expanding morass of content as a drag on their companies’ performance and product usability. Our research at Common Sense Advisory has shown that few firms know what it costs to write a word, but invoices for content and translation management systems (CMS and TMS) evidence the… Read the rest: http://www.thecontentwrangler.com/article/1559/

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