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Thought you might be interested in this article: Writing For The Web: Improving Search Engine Optimization and Enhancing The User Experience Clients sometimes make the mistake of writing long, editorial-style text for the web. We’ve found that even perfectly competent writers – professionals, like marketing communications pros and publishers of various types – often do not understand how writing for the web is different than writing for print-based media. Basically, most people don’t “read” on the web, not at least, in the sense of reading a book, or magazine or even a piece of marketing collateral. Instead, people come to the web in hopes it can help them “to do” something: I need to learn about my prescription I want to compare camera prices and features I have to check out the weather in Chicago I’m going to check my… Read the rest: http://www.thecontentwrangler.com/article/1219/

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