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Message: Thought you might be interested in this article: The Hype is Real: Social Media Invades the Inc. 500 The University of Massachusetts Dartmouth’s Center for Marketing Research conducted a nationwide telephone survey of those companies named by Inc. Magazine to the Inc. 500 list for 2006 under the direction of blog researchers Eric Mattson and Nora Ganim Barnes. Nearly one quarter (121) of the Inc. 500 participated. The Inc. 500 is a list of the nation’s fastest-growing private companies announced in the September issue of Inc. Magazine. Given that previous research shows only 8% of the Fortune 500 currently having a public blog, this research was undertaken to see if there was a difference in the knowledge and usage of social media in companies selected by growth rate rather than revenue. This research proves conclusively that social media… Read the rest: http://www.thecontentwrangler.com/article/1196/
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