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Message: Thought you might be interested in this article: Colorblindness & Usability: A Case Study of Microsoft, Amazon & IBM By Todd Follansbee, Web Marketing Resources (reprinted with permission) I have many years of web experience. I put up an e-commerce site before the term existed. In fact, I went online for the first time using the Dartmouth college mainframe via a Teletype machine in 1969. Add to this experience a multi-year focus on web usability and marketing and you’ll understand that I am a user comfortable with the web. Nevertheless, when I found myself trying to place my first online order with Amazon.com a few years ago, even after filling out every field, I was at a standstill. I could see no way to complete my order. I sat staring at the screen, my frustration growing by the minute.… Read the rest: http://www.thecontentwrangler.com/article/1155/
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