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Message: Thought you might be interested in this article: How To Create A FAQ Page Your Customers Will Love (And Might Even Use) By Rahel Anne Bailie, special to TheContentWrangler.com If you think a FAQ page is where customers find handy information about their needs, a place where customers go to look for answers to frequently asked questions, think again. In an informal survey of infrequent to always-on computer users, respondents unanimously agreed that FAQ pages were generally of little to no use in actually answering their questions. The feedback included frank comments: The information isn’t organized so I can find anything. I keep going around in circles. It’s just recycled information from the site. I don’t know whose questions they’re answering, but it’s never my question. I stopped looking at FAQ pages because they’re usually useless. What FAQ pages have become are… Read the rest: http://www.thecontentwrangler.com/article/1147/
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