Content Reuse Rules: Apple Hits The Mark With MobileMe

Like the iPod and the iPhone before it, Apple’s latest paradigm-shifting product release—MobileMe—makes synchronizing information between your mobile devices (iPhone, iPod Touch) and your laptop and desktop computers (Macs and PCs) seamless and nearly instantaneous. It’s content reuse at its finest. And, it’s going to change user expectations, making it increasingly difficult for organizations (and those who work for them) to continue managing content the old school way.