Saturday, August 09, 2008
Cartier is the first luxury brand to market itself on a mainstream social network – MySpace. It’s interesting that out of all the social networks to choose from, Cartier had to choose the one that had a reputation for being: creepy, sketchy, sleazy, and full of perverts, pedophiles, predators and porn. It’s true that the current recession has hit luxury brands hard, with people cutting down on spending across the board. Even Louis Vuitton advertised on television for the first time. But is having an official presence on a social network to reach a younger audience worth the risk of diluting the brand? Read this article from the Duo Consulting blog to learn more.
DITA Workshops in Wisconsin; Outstanding Value!
Adobe Announces Acrobat.com Presentations
Book Review: “Managing Writers: A Real World Guide to Managing Technical Documentation”
Web Content 2009 Chicago - Early Bird Registration Ends March 31
[Great Ideas] Globalization Partners Announces Template Analysis Service
[Member Profile] Shlomo Perets
[Member Profile] Bridget Wall Gordan
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Confabb.com: The World’s Largest Free Conference Database—80,000+ Listings
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[Job Opportunity] Vice President, Global Branding and Communications at LexisNexis
The Content Wrangler Community: 2500+ Members and Growing
Social Networks Are the New Porn

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