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Saturday, August 09, 2008

Social Networking Gone Wrong vs. Social Networking Done Right

Cartier is the first luxury brand to market itself on a mainstream social network – MySpace. It’s interesting that out of all the social networks to choose from, Cartier had to choose the one that had a reputation for being: creepy, sketchy, sleazy, and full of perverts, pedophiles, predators and porn. It’s true that the current recession has hit luxury brands hard, with people cutting down on spending across the board. Even Louis Vuitton advertised on television for the first time. But is having an official presence on a social network to reach a younger audience worth the risk of diluting the brand? Read this article from the Duo Consulting blog to learn more.

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