Marketers Use Email Newsletters Most Often To Market Content

A study of 150 business-to-business marketing professionals reveals that marketers are spending considerable time, effort and money to market the content they produce. And, they’re allocating almost 30% of their marketing budgets toward the creation and execution of customized content.The study, conducted by Junta42 and BtoB Magazine, highlights marketers reliance on email newsletters (68.7%), white papers (50%), and case studies (47.5) to market their content far more often than blogs (28%), social networks (14%), and podcasts (12%). Webinars (30.7%) continue to be a prime vehicle used by nearly one-third of business marketing pros.

Here are some key findings from the study:

Business marketers are allocating almost 30% (29.42% to be exact) of their marketing budgets toward the creation and execution of customized content.
Even in a depressed economy, 42% of marketers increased their content marketing budget in 2008, with only 12% decreasing budget. The rest held budget.
Seven out of 10 business marketers produce an eNewsletter for their customer base. Half the marketers produce white paper or case studies as part of their marketing mix.
28% produce a blog for customers.

See the survey results.