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Thursday, August 14, 2008

The Dark Side of Location-Based Social Networking

image With the recent release of iPhone 3G and the launch of Apple’s App Store, location-aware social networking applications will be making their way into the hands of more people than ever before. The ease of use and simplicity in downloading new apps means that Apple has virtually removed the tech know-how barrier to participation. But, there are still many lessons to be learned about what’s acceptable—and what’s not—in the social media landscape. Read The Dark Side of Location-Based Social Networking (from the Duo Consulting blog to learn how one popular iPhone social networking application has created a debacle and garnered a great deal of ill-will this week by broadcasting your phone number and current location to everyone in your contact list.

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