Feature Article

Sunday, January 13, 2008

Getting to First Base: A Social Media Marketing Playbook

Technical communication and marketing guru Darren Barefoot is the co-author of a new ebook with Julie Szabo entitled, Getting to First Base: A Social Media Marketing Playbook. It’s a “must-read” for any serious web professional. The book will help you understand how social media channels including blogs, podcasts and social networking sites have changed the web marketing landscape.

Filled with tricks, tips and real world case studies, Getting to First Base: A Social Media Marketing Playbook will teach you how to:

• Bring more visitors to your website
• Increase your company’s visibility online
• Approach bloggers and other online influencers about your products and services
• Create compelling viral campaigns
• Tell remarkable stories about ordinary products
• Get your website social media ready
• Craft a potent social media pitch
• Market effectively inside Facebook
• Avoid campaign killers and online faux pas

One recent reviewer, web marketing expert Jordan Behan says, “I can truthfully say that it it is the most comprehensive, up-to-date and well-written ebook on the subject of social media marketing that you’ll find anywhere.”

We agree.

Read a sample chapter and then buy the ebook.

Read more

Filed under: Blogs & Blogging : Marketing Communication : Podcasts : Social Networking : User-Generated Content

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