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Wednesday, June 11, 2008
The Sometimes Humorous Side of Social Networking: Facebook / eHarmony Parody Video
Sure, social networks are powerful, paradigm-shifting technologies that are changing the way software and services are being developed. They’re great tools for networking, finding jobs, locating information, and congregating together online (and in person) with others who share the same interests as we do. We’ve started our own global network of content professionals and it’s proved to be extremely popular, producing all kinds of positive interactions and experiences for our members. But, there’s also the dark side of social networks—people that are irritating in person, can be even more irritating online. Fortunately, most of the irritation occurs on sites like Facebook, MySpace, and any one of hundreds (maybe thousands) of online dating and match-making sites.
This parody video does a great job of marrying the ridiculous marketing tactics used by the folks at eHarmony.com with the irritating features many Facebook users often complain about. Take a peek. Go ahead. You deserve a chuckle.
Filed under: Humor : Social Networking
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The Wisdom of the Chaperones
Tuesday, September 23, 2008
Social-media sites like Wikipedia and Digg are celebrated as shining examples of Web democracy, places built by millions of Web users who all act as writers, editors, and voters. In reality, a small number of people are running the show.
Read the article (recommended by Nicky Bleiel).
Dell’s Twitter Experiment Shows Difficulty Using Service For Enterprise Purposes
Thursday, August 14, 2008
Check out this eWeek article Dell’s Twitter Experiment in the Enterprise Fails to find out how Dell used Twitter as its messaging and collaboration tool during a question and answer session with reporters to announce its new laptop line. According to eWeek “the hard-to-follow tweets showed just how challenging it is to leverage Twitter as an enterprise application.”
Social Networking Gone Wrong vs. Social Networking Done Right
Saturday, August 09, 2008
Cartier is the first luxury brand to market itself on a mainstream social network – MySpace. It’s interesting that out of all the social networks to choose from, Cartier had to choose the one that had a reputation for being: creepy, sketchy, sleazy, and full of perverts, pedophiles, predators and porn. It’s true that the current recession has hit luxury brands hard, with people cutting down on spending across the board. Even Louis Vuitton advertised on television for the first time. But is having an official presence on a social network to reach a younger audience worth the risk of diluting the brand? Read this article from the Duo Consulting blog to learn more.
Business Person’s Guide to Online Social Networking
Tuesday, July 29, 2008
Social networking has become so much a part of today’s world that Oprah Winfrey is on Facebook, Barack Obama has a Twitter account, and you can become a “fan” of ABC on MySpace. If you have been asked to connect with someone on LinkedIn, or can’t make heads or tails of a business card with nicknames for all kinds of online services, then this white paper from Duo Consulting is for you.
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