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Tuesday, October 09, 2007
Google’s Next Target: Mobile Device Advertising or Microsoft?
While Google has been rumored to be creating its own mobile phone for some time now. But, analysts say they doubt Google is going to go head-to-head with Apple, whose highly successful and well-designed iPhone has already changed consumer expectations, setting the bar extremely high for the next generation of devices from the mobile phone market. Instead, according to a report in The New York Times, “Google wants to extend its dominance of online advertising to the mobile Internet, a small market today, but one that is expected to grow rapidly.”
The Times article continues, “Google is not creating a gadget to rival the iPhone, but rather creating software that will be an alternative to Windows Mobile from Microsoft” in an attempt to create an open source competitor to Windows Mobile. Part of the bait Google hopes to use to lure manufacturers into their camp is their fee structure. Unlike Microsoft, “Google is not expected to charge phone makers a licensing fee for its software”, effectively taking the economic wind out of the Windows Mobile market.
Google is being fairly tight-lipped about their mobile market plans, but its chief executive officer, according to The NYT, has said on several occasions that the cellphone market presented the largest growth opportunity for Google. And, the company has been lobbying regulators at the Federal Communications Commission to impose new rules that require carriers who utilize the wireless spectrum to be “open to any handset and software application from any company.”
Related article: Apple iPhone: Welcome to the Mobile Applications Party!
Filed under: iPhone : Mobile Content
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Content Reuse Rules: Apple Hits The Mark With MobileMe
Wednesday, August 06, 2008
Like the iPod and the iPhone before it, Apple’s latest paradigm-shifting product release—MobileMe—makes synchronizing information between your mobile devices (iPhone, iPod Touch) and your laptop and desktop computers (Macs and PCs) seamless and nearly instantaneous. It’s content reuse at its finest. And, it’s going to change user expectations, making it increasingly difficult for organizations (and those who work for them) to continue managing content the old school way.
iPhone 3G: Half the Price, Size
Sunday, June 15, 2008
Apple announced the next iteration of the most advanced mobile device on the planet, the iPhone 3G. It’s no doubt going to give mobile telephone and portable digital assistant makers a run for their money. It’s superior in so many ways, it’s ridiculous to compare it to other products. As Wired magazine recently wrote: “Software is arguably the most important part of the iPhone. Ever since its launch last year, seemingly every cellphone maker has released a touchscreen phone. None of them comes close in ease of use, because none of them understands that the interface is everything.” We agree.
The 3G comes with fully-enabled GPS functionality, Microsoft Exchange (aimed at enterprise business users), blazing fast internet access, and starting at $199, it’s poised to snatch up a huge section of the market, which is good news for companies that support it, like AT&T in the US. Additionally, the ad campaign is brilliant, as usual. Watch the video.
iPhone Helps Apple and AT&T Profits Rise
Tuesday, November 13, 2007
Although limited to the US market for now, the launch of the iPhone has been one of the most successful new product launches ever. Apple reports its net quarterly income is up 67% percent compared with the same period last year. AT&T, the sole provider of service to the iPhone, reports profits are up 42% this quarter compared with the same period last year. Sales show no sign of slowing down. Apple has lowered the price of iPhone by $200 in time for the holidays and Time Magazine has dubbed the handheld device its Invention of the Year.
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