[Webinar] This Time It’s Personal: Delivering Customized Technical Content

Presenters: Chad Jackson - Research Director - Aberdeen, Michel Manago - Director Product Management - empolis GmbH
Description: The “one size fits all” approach to technical documentation is but a faint memory to most manufacturers. Now there are too many product configurations and demanding consumers who want only the content relevant to their configuration.

To create this type of precise and customized experience, manufacturers invest heavily in complex content management solutions, but often ignore the most crucial aspect of the content lifecycle – the delivery of information in a way that is useful and contextually significant.

This webinar features industry insight on the “dynamic publishing” trend from respected research firm Aberdeen. It will also explain how empolis GmbH. and Mark Logic have teamed up to help companies manage, retrieve, dynamically assemble and deliver targeted, personalized technical documentation.

You will learn how:

Best-in-Class companies are authoring, localizing and managing documentation for individual customers and markets
To improve your ability to deliver personalized and precise technical content
Enabling technologies like authoring applications, content management systems and XML work together in the documentation infrastructure
Adopting Best-in-Class practices can improve your bottom line and how to sell these changes to management
PLUS: Live application demo of personalized, dynamic delivery of complex technical information

About empolis and Mark Logic
empolis GmbH. and Mark Logic offer a complete, end-to-end solution that helps companies:

repurpose existing content
deliver just the right amount of information to each user at the time it is needed
in a preferred format
in a fraction of the time that is traditionally required by conventional ECM systems

Filed under: Content Management : Dynamic Content : Technical Writing