TaxoCoP Discusses Hot Term Hijacking

There’s a great article on the TaxoCoP wiki about terms used—and misused—by software and services vendors.

In Vendors and fuzzy logic or “How product marketing abuses domain terminology”, Stephanie Lemieux examines “hot topic hijacking”—borrowing popular terminology and concepts from established subject domains and applying them—often inappropriately—to product and service descriptions in order to boost visibility and sales.

Filed under: Taxonomy : Terminology Hijacking