If You Collect Customer Data, Use It!

If you’re like most folks, getting a call or an email from a salesperson isn’t the highlight of your day. But, it’s an even more painful experience when the salesperson who calls you has no idea what you’re interested in, but should have. Enter Vignette. A sales rep from the content management software company contacted me within 24 hours after I visited the company web site. She left a phone message saying that she knew I had registered as a new member at their web site, but had no clue why I had stopped by for a visit.

Filed under: Content Management : Mishaps and Mistakes