Gordon Graham On Effective High Tech Marketing

From SoftwareMarketSolution.com: “Gordon Graham was an award-winning IT journalist who wrote hundreds of articles on technology before becoming VP of Marketing for a software firm that he helped grow from $250,000 to $8 million in annual sales in three years. Since then, as an independent marketing writer based in Montreal, he’s worked with some of the biggest names in the industry like AutoDesk, IBM and Oracle, plus dozens of smaller companies with big dreams.”

“With a versatile background in traditional publishing, Gordon has won many awards for his technical and marketing writing. Gordon also created the ground-breaking workshop Writing Marketing Materials for High-Tech Firms and presented it across the country. And he sold the related workbook all over the world. He’s now preparing the 3rd edition of this book, to be published in the fall of 2004.”

“Since 1997 Gordon has been a partner in Gordon & Gordon, which is best known for giving lively, useful workshops in marketing and technical writing. Today Gordon specializes in writing white papers, newsletters and customer success stories for high-tech firms.”

Learn what Gordon has to say about the state of the high tech industry, marketing, writing, and more. Read the article.

Filed under: Technical Writing