Getting to First Base: A Social Media Marketing Playbook

Technical communication and marketing guru Darren Barefoot is the co-author of a new ebook with Julie Szabo entitled, Getting to First Base: A Social Media Marketing Playbook. It’s a “must-read” for any serious web professional. The book will help you understand how social media channels including blogs, podcasts and social networking sites have changed the web marketing landscape.

Filled with tricks, tips and real world case studies, Getting to First Base: A Social Media Marketing Playbook will teach you how to:

Bring more visitors to your website
Increase your company’s visibility online
Approach bloggers and other online influencers about your products and services
Create compelling viral campaigns
Tell remarkable stories about ordinary products
Get your website social media ready
Craft a potent social media pitch
Market effectively inside Facebook
Avoid campaign killers and online faux pas

One recent reviewer, web marketing expert Jordan Behan says, “I can truthfully say that it it is the most comprehensive, up-to-date and well-written ebook on the subject of social media marketing that you’ll find anywhere.”

We agree.

Read a sample chapter and then buy the ebook.

Filed under: Blogs & Blogging : Marketing Communication : Podcasts : Social Networking : User-Generated Content