Book Review: Beyond Borders - Web Globalization Strategies

Book Review: �Beyond Borders: Web Globalization Strategies� by John Yunker, New Riders Publishers, 2003 (ISBN 0-7357-1208-5)

Today, organizations of all sizes are reaching out across geographic borders in an attempt to target new customers in an increasingly competitive global marketplace. Products and services are being translated into myriad languages, localized for the country of origin, and personalized to match the individual preferences of the end-user.

While the potential return on investment may indeed be worth the effort, globalization and personalization come with substantial cost. To ensure you�re heading down the right path (and that you avoid the expensive mistakes of the trailblazers before you), it�s best to have a roadmap.

Filed under: Globalization : Technical Writing