2006 CMS Idol: Lessons for Losers

It’s no surprise to me that Hot Banana won the 2006 CMS Idol competition at the Spring 2006 Gilbane Conference on Content Management. After all, successful marketers know how to both communicate their value proposition, and differentiate themselves from the competition, without boring their prospects to death nor making them feel dumb. Hot Banana’s Chris Adams delivered an excellent demonstration of the popular marketing content management system and the audience responded by awarding the company the top spot in the twice-annual contest.

Filed under: Content Management : Software Vendors