Articles

Getting to First Base: A Social Media Marketing Playbook

Sunday, January 13, 2008

Technical communication and marketing guru Darren Barefoot is the co-author of a new ebook with Julie Szabo entitled, Getting to First Base: A Social Media Marketing Playbook. It’s a “must-read” for any serious web professional. The book will help you understand how ...

Filed under: Blogs & Blogging : Marketing Communication : Podcasts : Social Networking : User-Generated Content

The Hype is Real: Social Media Invades the Inc. 500

Monday, April 09, 2007

The University of Massachusetts Dartmouth’s Center for Marketing Research conducted a nationwide telephone survey of those companies named by Inc. Magazine to the Inc. 500 list for 2006 under the direction of blog researchers Eric Mattson and Nora Ganim Barnes. Nearly ...

Filed under: Blogs & Blogging : Podcasts : Wikis

Podcast: James Robertson On Starting A Content Management Project

Thursday, May 04, 2006

James Robertson, head of Step Two Designs, speaks frankly with Rahel Bailie of Intentional Design in this brief podcast that offers practical advice for starting a content management project.

Filed under: Content Management : Podcasts : Podcasts : Content Management