Articles

Ware are You? Web Content Delivery Strategies

Wednesday, September 10, 2008

By Richard Hamilton, RL Hamilton and Associates

Humans are wired to put things in buckets. We have an innate need to create categories and sort things into them. While the average human leans this way, technical communicators dive off the cliff. From the DITA ...

Filed under: Content Management : Web Content Management : Website

Content Marketers: Do You Have a Voice?

Thursday, April 03, 2008

By Ian Alexander, Vice President, Eat Media

Information without voice is like content without design. Unless someone is dying to read about what you are writing, you have to grab them with your voice/personality. And because many of the articles in the content ...

Filed under: Marketing Communication : Website

2008 Internet Advertising Competition Awards: And The Winners Are…

Thursday, March 20, 2008

The Web Marketing Association has announced the winners of the Internet Advertising Competition (IAC), a contest that honors excellence in online advertising, recognizes the individuals and organizations responsible, and showcases the award winning Internet ...

Filed under: Internet : Marketing Communication : Website : Awards

The Best Global Web Sites (and Why)

Tuesday, March 04, 2008

By John Yunger, Byte Level Research

For the past five years, I’ve conducted annual reviews of approximately 200 global websites. The process involves noting the languages used by each site, as well as global navigation strategies and local content.

The Web ...

Filed under: Globalization : Website : Awards

Beyond The Issues: Understanding US Presidential Candidates By Viewing Their Campaign Websites

Friday, January 18, 2008

By Zev Winicur, special to TheContentWrangler.com

Note: In this article, very real-sounding numeric data is presented in an authoritative manner. Be forewarned that the IDQ percentage is completely made up without the benefit of scientific polls. Of course, New ...

Filed under: Content Management : Web Content Management : Experience Design : Marketing Communication : Website

Web Marketing Association Names Scott Abel To The 2007 WebAward Judges Panel

Wednesday, May 16, 2007

Scott Abel, TheContentWrangler, was selected by the Web Marketing Association as a judge for the
11th Annual International WebAward Competition, a competition that sets industry benchmarks based on the seven criteria of a successful website:

Filed under: Marketing Communication : Website : Awards

Writing For The Web: Improving Search Engine Optimization and Enhancing The User Experience

Monday, April 30, 2007

Clients sometimes make the mistake of writing long, editorial-style text for the web. We’ve found that even perfectly competent writers – professionals, like marketing communications pros and publishers of various types – often do not understand how writing for the ...