Articles

[Viewpoint] The Right and Wrong of Quark and Adobe Strategies

Tuesday, May 06, 2008

By Eric Kuhnen, Focal Partners, special to The Content Wrangler

Quark and Adobe have been after each for a long time, and there are metaphors aplenty to overlay this conflict. First, it was attrition warfare between QuarkXPress and PageMaker, which embroiled Adobe ...

Filed under: Content Management : Dynamic Content : Technological Innovation

Seven Tips for Living with Technology

Monday, April 28, 2008

By Richard Hamilton, special to The Content Wrangler (reprinted with permission)

“If the only tool you have is a hammer, you tend to see every problem as a nail.”—Abraham Maslow (1908 - 1970)

When most people purchase a new car, the experience goes something like ...

Filed under: Technological Innovation

The Architecture of Participation: What Do You Think? Where Does Participation Fit?

Tuesday, April 08, 2008

I’m re-reading a great book, The World is Flat, by Thomas Friedman. The book, now in it’s third release in so many years, explores how the Internet, the World Wide Web, XML, and related technologies have made the world a much smaller place...a place in which knowledge ...

Filed under: Experience Design : Technological Innovation : User-Generated Content : Web 2.0

Quark Announces Dynamic Publishing Solution: Fills Much Needed Gaps in End-to-End Publishing Void

Thursday, March 06, 2008

We could have predicted it. In fact, we did. But, we were asked to keep it a secret until after Quark, widely known for its desktop publishing tools, announced a major change of direction for the firm and its products. It’s a most exciting announcement, the first ...

Filed under: Content Management : Dynamic Content : Marketing Communication : Publishing : Technical Writing : Authoring Tools : Xpress Author for Word : Technological Innovation : XML

The New Recipe for Pharma Success

Monday, March 03, 2008

By Paul Wlodarczyk, JustSystems

One look at the numbers reveals the high stakes game that pharmaceutical companies play in their efforts to bring new drugs to market. In the United States, the numbers include:

$800 million to $1 billion—the average cost of moving a ...

Filed under: Content Management : Life Sciences : Structured Content : Technological Innovation : XML

Excellent and Consistent Content Development through Agile and Scrum

Saturday, March 01, 2008

By Eric Kuhnen, Focal Partners

According to the Conference Board’s CEO Challenge 2007 (published in October 2007), chief executives predict that execution will take precedence over profit or top-line revenue growth. Indeed, excellence in execution and consistent ...

Filed under: Content Management : Technical Writing : Technological Innovation

Variable Data Printing - Delivering Personalized Marketing Campaigns That Work

Wednesday, February 27, 2008

By Scott Abel, The Content Wrangler

It’s no mystery. Most marketing campaigns suck. They use old-school methods with new technologies and don’t deliver the results they should. Most often, campaigns fail to perform as well as they should because most marketing folks ...

Filed under: About The Content Wrangler : Marketing Communication : Publishing : Technological Innovation

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